From developing the perfect pitch to maintaining professional relationships, the ever-changing public relations industry requires a variety of skills. It’s no secret that practitioners usually have a lot on their plate, so it is important to keep up with all the ins and outs of the industry.
A fun and effective way to learn more about communications and brush up on skills is to read. There are many public relations-focused books from which to choose, so which ones stand out?
What makes something contagious? Jonah Berger, a marketing professor at the Wharton School and bestselling author, explains the six principles that help brands, products, companies and promotions become “contagious.” Berger provides timely examples and applicable techniques to generate word-of-mouth and social transmission.
There are a variety of trends and products that suddenly become more well-known and impactful, but how exactly does that happen? Malcolm Gladwell provides well researched examples and explains what push caused them to “tip.”
It is up to public relations practitioners to develop and maintain favorable relationships with the public, stakeholders and other professionals in the industry. In this classic, Dale Carnegie advises readers how to handle people, ways to make people like you, how to get people to think like you and how to be a leader.
Developing the perfect pitch is easy enough, right? Of course not. It requires research, fitting language, persuasion and a message people want to hear. McGowan and Bowman explain how to get the message across in one’s pitch, and how to communicate using McGowan’s Principles of Persuasion.