Google searches can tell you everything you need to know these days, but there is something I learned while commuting to graduate school every day no one shared: how to turn time I used to see as “wasteful” into a productive learning experience. You can find Podcasts on literally anything, but what you really should be doing is listening to the ones that will help hone your trade and learn from others’ mistakes. Here is my favorite playlist of what every communications professional should listen to:
No matter how smart you think you are, new grammar tips or interesting words can benefit you. Let’s not forget: writing and speaking are the top requirements of a public relations professional. It’s our job to write and speak without making any mistakes. Mignon Fogarty, the show’s host, does an excellent job at making the podcast appealing and fun: Where else would you learn grammar using Game of Thrones references? Oh, and did I mention that Grammar Girl was the winner of the Best Education Podcast in the 2017 Podcast Awards?
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
We have all learned how the worlds of marketing, advertising and public relations are merging into one with the advent of social media. Hosted by business strategists B.L. Ochman and David Erickson, the show has a fun outlook into how marketing and social media are disrupting the way we do business and how we deal with brands and people. It covers everything from current events and best and worst PR examples of the week to introducing listeners to new tools. You can’t get any better than that.
Social Pros Podcast
Social Pros is all about social media and content creation. Every week they welcome a guest who has to meet one criteria: currently work at a real company. Past guests have included Sarah Smith, Vice President of Advertising Sales and Operations at Quora; Mark Josephson, CEO at Bitly; and Kevin Hunt, Corporate Social Media Manager at General Mills, to name a few. Each episode includes real stories, insights from leading social media strategists and current trends and ideas in the social media industry, a must for any communications professional today.
The Growth Show
The Growth Show made the list even though it is aimed at executives and entrepreneurs. The show is all about teaching professionals about growth: of a business, a movement, an idea or a team. Does that sound familiar to communications and public relations professionals? One of the best episodes is “How Pepsi and SheaMoisture Lost the Heart of Their Brand,” where Amanda Spann, a “serial entrepreneur” launched the website youneedablackperson.com to teach people how to avoid making such tone-deaf mistakes.
Inside PR offers a weekly look into the public relations industry and how business intersects with technology. It provides lots of new and relevant information from real professionals (Gini Dietrich, Joseph Thornley and Martin Waxman) to anyone who deals with communications: students, professionals or mere enthusiasts. Their lessons are important for people in all fields, as much of it is about reputation management.
Young PR Pros
Last but certainly not least, Young PR Pros is out there for the ones new to the industry or who are still in college and want to learn more about the field as well as tips and advice on how to advance their careers. From new practices (have you heard of the four-day workweek new companies are implementing?), debunking myths about the industry to learning when (and how) to say “no,” this is incredibly enriching even for the seasoned professional.
Hope you could find at least one that will fit your needs. They are all free. When compared to all the music subscription services out there, save the money and enjoy a couple more Starbucks lattes on Monday mornings. Start “podcasting” now!