Daily Archives: February 4, 2018

Exercising Your EIQ Vital to PR

According to Travis Bradberry, author of Emotional Intelligence 2.0, there are four competencies to assess one’s emotional intelligence quotient (EIQ). These four competencies, categorized under personal competence and social competence, are: self-awareness, self-management, social awareness and relationship management. In his … Continue reading

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Kim Kashing In on Cultural Appropriation?

The Kardashian clan are no strangers to controversy. Many argue that it’s what has catapulted them to the grand success they enjoy today.  For this family, it seems their motto might run along the lines of — any PR is … Continue reading

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Building Brand Awareness with UGC

You see it everywhere and probably don’t even notice it. Users create it, businesses use it. It’s the ultimate free content creator and brand promoter. User generated content (UGC) generates traffic while boosting engagement with your audience. Let’s face it … Continue reading

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Harnessing the Power of Insight Tools

Determining your target audience is often the first struggle during media campaign development. Luckily for public relations professionals in this era, many audience insight tools have been created to make that first step easier. Here are a few of our … Continue reading

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Millennial Tastes Key to Diet Coke Reboot

In early January, Diet Coke announced a new PR campaign in an attempt to attract Millennials to the soda. This “attraction” comes in the form of slimmer, taller cans and new flavors. The rebranding is a complete makeover for the … Continue reading

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Facebook Changes May Tilt Way Users Connect

Facebook announced a major change in its algorithm which might affect the marketing plans and strategies of some businesses and publishers. Mark Zuckerberg, Facebook CEO, announced via a Facebook post on Jan 19 that the main purpose is to encourage … Continue reading

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Social Media Users Tango with New Numbers

By Lisa Travis | RE: vive | January 25, 2018 The 21st century marketer’s dream tool belt is currently undergoing yet another series of changes that bring both good and bad news for those social media butterflies. New Facebook and Instagram … Continue reading

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White Roses Bloom at Grammys For #MeToo

Activism was a hot trend on the red carpet at the 60th annual Grammy Awards when multiple music artists, producers and executives accessorized their star-studded apparel with a white rose to support the #MeToo campaign.  The white rose movement was … Continue reading

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Serving Up Must-Reads For PR Practitioners

From developing the perfect pitch to maintaining professional relationships, the ever-changing public relations industry requires a variety of skills. It’s no secret that practitioners usually have a lot on their plate, so it is important to keep up with all … Continue reading

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Taking a Bite Out of Tide Pod Craze

If you have yet to hear about “The Tide Pod Challenge,” I would be surprised. I can’t even scroll through my Instagram or Twitter feed without seeing at least one meme or reference to people who are actually EATING the … Continue reading

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