Kellogg’s is in hot water after a Twitter user noticed a small but upsetting detail on the back of his son’s cereal box.
Saladin Ahmed noticed that among the many yellow corn puff characters on the box, there was a singular brown puff character. Not only that, but while the other corn puffs were playing around the mall, the brown corn puff was depicted as a janitor.
“This is teaching kids racism.” Ahmed said in a tweet.
Many Twitter users felt the same way, tweeting that the image was upsetting and gross misrepresentation of people of color. Many considered the tweet to be “blind.”
Kellogg’s quickly responded to Ahmed’s tweet, stating that the company is “committed to diversity & inclusion.” The company also stated that it is updating the artwork.
“We take feedback very seriously, and it was never our intention to offend anyone.We apologize sincerely.” Kris Charles, a spokesman for Kellogg’s, told USA Today.
However, not everyone thought that the cereal box was racist or even intentional. One Twitter user thought the box could have been a coloration mistake, while another called for the “oversensitive narrative” to stop.
Others called out Ahmed for being racist and assuming that the janitor position is a lesser or unimportant role. “Don’t diminish entrepeneurship.” A dissenting user said in a tweet.
Others didn’t take the matter seriously at all, tweeting “We are living in a time where people are accusing cereal of being racist.” Another user noted how there are more important topics to debate other than the color of corn puffs on a cereal box.
Do you think the matter is worthy of debate? Do you think it was racist, a mistake or nothing at all? Let us know in the comments below!