Daily Archives: October 15, 2017

Getting Social to Discover Your Audience

Audience is everything when creating a campaign. Anyone trying to convey a point to group of people must consider whom they are talking to and how to reach them. A communicator must know what the target audience doesn’t want as … Continue reading

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Is Dove Stain Permanent?

In a recent Facebook ad for Dove Body wash, a black woman is seen removing her brown blouse and as she does so, a white woman in a cream colored top is revealed. . The ad is a three-second gif … Continue reading

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Defining Cause in Marketing Breast Cancer Awareness

October is Breast Cancer Awareness Month — so get ready to see pink! The American Cancer Society projected there would be 255,180 invasive breast cancer diagnoses (252,710 women and 2,470 men) and 41,070 breast cancer deaths (40,610 women and 460 men) … Continue reading

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Activist a Hypocrite in Weinstein Probe?

According to The New York Times, Harvey Weinstein, co-founder of Miramax and Weinstein Co., has arranged at least eight sexual harassment settlements.  Through its investigation, the Times found records of these allegations spanning three decades. Who is Weinstein? He “has … Continue reading

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