Monthly Archives: October 2017

BK ‘Jr.’ Takes on Bullying

October is National Bullying Prevention Month and Burger King has crowned itself an advocate against bullying with its new public service announcement. Burger King partnered with No Bully to bring a three-minute “Bullying Jr.” PSA to amplify awareness for the need … Continue reading

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Edelman Calls for Global PR Compact

In September, the Public Relations and Communications Association (PRCA) ruled PR agency Bell Pottinger unethical and unprofessional. The agency is now banned for five years from PRCA. According to The Guardian, the PRCA received a complaint from an opposition party in … Continue reading

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Will Weinstein Split Save Marchesa?

In the weeks after the initial exposure of Harvey Weinstein’s widespread sexual abuse in Hollywood, the scandal has continued to grow as new allegations surface. Simultaneously, the situation has sent another brand into crisis: the high-fashion designer Marchesa. Known for … Continue reading

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Can the NFL Get Back to Football?

The National Football League has always been the main attraction during the fall season but this this year may be a little different. On Aug. 26, 2016, 49ers’ quarterback Colin Kaepernick attracted national media attention for taking a knee during … Continue reading

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Influencers’ Impact on #MeToo Movement

In mid October, hashtags and social media posts stating “MeToo” surfaced on Facebook and Twitter. It is a call to action for women to repost the hashtag to magnify the prevalence of sexual harassment and sexual assault. According to a … Continue reading

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Getting Social to Discover Your Audience

Audience is everything when creating a campaign. Anyone trying to convey a point to group of people must consider whom they are talking to and how to reach them. A communicator must know what the target audience doesn’t want as … Continue reading

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Is Dove Stain Permanent?

In a recent Facebook ad for Dove Body wash, a black woman is seen removing her brown blouse and as she does so, a white woman in a cream colored top is revealed. . The ad is a three-second gif … Continue reading

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Defining Cause in Marketing Breast Cancer Awareness

October is Breast Cancer Awareness Month — so get ready to see pink! The American Cancer Society projected there would be 255,180 invasive breast cancer diagnoses (252,710 women and 2,470 men) and 41,070 breast cancer deaths (40,610 women and 460 men) … Continue reading

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Activist a Hypocrite in Weinstein Probe?

According to The New York Times, Harvey Weinstein, co-founder of Miramax and Weinstein Co., has arranged at least eight sexual harassment settlements.  Through its investigation, the Times found records of these allegations spanning three decades. Who is Weinstein? He “has … Continue reading

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