Daily Archives: September 24, 2017

FB Algorithms Face PR Nightmare

Over the past year, Facebook has faced numerous problems that has put its reputation at risk. From legal issues to marketing mistakes, the $400 billion company has generated severe backlash from consumers and the media for its involvement in the … Continue reading

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Making the Most of Live Stream

While browsing the Internet, I discovered this article on PR News featuring a interview with the senior director of digital communications for the Cystic Fibrosis Foundation, Erin Flior. It addresses how to best utilize live streaming to bolster your promotional efforts. … Continue reading

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Check In Triggers Unexpected Exit

In a time of political turmoil, a relaxing motel stay may be the perfect getaway, if the police don’t detain you first. The Phoenix NewTimes reported employees of a Phoenix Motel 6 may have been sending guest information to the … Continue reading

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Equifax Response Fails to Add Up

On July 29, Equifax, a credit-rating company, first learned that consumers’ trusted data had been breached. Equifax holds highly sensitive personal and financial data for more than 800 million consumers. Equifax’s statement revealed in part that, “the information accessed primarily includes names, … Continue reading

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Hurricane Irma Spins PR Crisis

Earlier this year, United Airlines incurred the wrath of people all over the world after videos that depicted a security officer dragging an unconscious passenger off a plane went viral. The severity of the crisis doubled following the seemingly callous … Continue reading

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Denny’s Posts Serve Millennial Menu

About one year ago, I began following Denny’s official Tumblr account, and I have yet to decide if it was a wise decision. As a novice PR professional, it is important to study real-life examples of the information we are … Continue reading

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