What Matters To Facebook

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The walls in Facebook‘s headquarters in Menlo Park, Calif. are well known for being covered in writing. The company invites employees and visitors to write what they want on the wall as long as they are respectful to others, but it appears not everyone is in the business of keeping the peace.

On Feb. 24, Mark Zuckerberg posted a memo on a company announcement page for employees acknowledging that some have been crossing out the hashtag #BlackLivesMatter on the company walls and writing #AllLivesMatter instead.

“Despite my clear communication at Q&A last week that this was unacceptable, and messages from several other leaders from across the company, this has happened again,” Zuckerberg wrote. “I was already very disappointed by this disrespectful behavior before, but after my communication I now consider this malicious as well.”

The CEO proceeded to announce an investigation into the incidents and urged his employees to attend an upcoming town hall meeting that will explain what the Black Lives Matter movement really means.

mark zuckerberg memo

The movement began as a hashtag response after George Zimmerman was found not guilty in the death of unarmed Trayvon Martin. The hashtag has since morphed into an international movement. Recently, the intent of those involved has been strongly debated in the media and whether the phrase means other lives don’t matter.

Regardless of the debate, Zuckerberg clearly supports the movement, but might need to work on diversifying and educating his only two percent African American staff.

What do you think? Is this a strategic marketing move by Zuckerberg? Is it the place of CEOs to take sides on social issues?

Protesters take to the streets to bring attention to the push for justice in the Trayvon Martin case as they take over Rodeo Drive on July  17, 2013 in Beverly Hills, California. (Photo by Jose Lopez)

Protesters take to the streets to bring attention to the push for justice in the Trayvon Martin case as they take over Rodeo Drive on July 17, 2013 in Beverly Hills, California. (Photo by Jose Lopez)

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