Entertainers have a history of using their power to make a point. Most recently, Beyonce made headlines with her powerful Super Bowl performance. Arizona saw backlash after passing HB1070, and many performers, and businesses, pulled out of deals to visit the Grand Canyon State.
Now, The Boss has done the same to North Carolina. Bruce Springsteen cancelled his concert due to opposition to its anti-LGBT legislation.
According to Springsteen’s Facebook post, he is against North Carolina HB2, which “dictates which bathrooms transgender people are permitted to use.” This bill has already caused controversy throughout the country. The media have started referring to it as the “bathroom bill,” and many businesses that have operations within North Carolina have voiced their opposition. Banking giant Deutsche Bank has even put 250 jobs on hold until something is done about the bill.
PR Daily is looking at the musician’s and businesses’ decisions as a crisis for the states… personally, I think it goes a bit beyond that. The power of the people is clearly evident. An entertainer’s greatest power is to pull income out of the state.
How would you handle this from a crisis standpoint if you represented North Carolina? Reversely, do you think that Springsteen made the right decision, from a public relations perspective, to take a political stance and pull his concert?