Spotify’s Foray Into Online Dating

Spotify has seen its relevance soar in recent years thanks to its easy-to-learn and easy-to-use interface and the absence of a song download limit for users. However, it appears that the music streaming service is ready to spread its wings and look for new ways to satisfy customers by offering a matchmaking service to advertising professionals.

Users will enter information about where they live and for whom they work as well as the kind of music they prefer. Spotify will do the rest, analyzing answers and providing a list of people nearby with similar musical interests.

This appears to be a bit of a trial run for Spotify, but this will certainly be something one the social media radar in the next few years.

http://www.adweek.com/news/technology/spotify-playing-musical-matchmaker-ad-agency-staffers-valentines-day-169625

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