Are you Instagram famous? If so, you might have some competition from world leaders. Global PR firm Burson-Marsteller analyzed world leaders on Instagram and found that 136 of the 193 United Nations members are using the platform.
President Barack Obama is the most popular and engaging world leader with six million followers and more than 56,000 comments and likes for every post.
Instagram has become the next big thing for brands looking to communicate with their stakeholders, but it seems the image-based platform has uses in government and public affairs too.
Going through President Obama’s account you’ll find a mix of photos of himself, landscapes and infographics about current policy objectives. All of these are clearly focused at a Millennial audience with captions like “Pics or it didn’t happen,” a popular Millennial phrase.
In general, we’re seeing younger social media platforms like Instagram and Snapchat coming into their own to compete against more established platforms like Facebook and Twitter in terms of distributing information.
Global leaders and governments are taking advantage of these more visual social media platforms to spread information and connect to people. Jeremy Galbraith, CEO for Europe, Middle East & Africa and global chief strategy officer at Burson-Marsteller said this illustrates that governments worldwide are ready to communicate across social media.
It will be interesting to see how more governments and word leaders take advantage of the platforms because it will surely influence how private and non-profit organizations use Instagram and Twitter as well.