Daily Archives: April 9, 2016

Rock, Paper, Scissors — Android?

Android released a new television commercial on Feb. 28 that tugs at the kid in all of us. The ad tells the story of Rock, Paper and Scissors — three different things that do not fit with their respective groups. … Continue reading

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Brands Tie-in to Game but Skip Super Price Tag

As Super Bowl 50 approaches, the conversation is just as much about the infamous Super Bowl commercials as it is about the teams contending for the championship title. This year, advertisers will pay an average of $5 million for a 30-second spot during … Continue reading

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Comcast Outage Fuels Twitter Outrage

Today’s digital age is infused with social media that can either highlight a brand’s triumphs or amplify its pitfalls.  We saw that with the Chipotle E. coli outbreak and how the company struggled to respond in a timely manner when the incidents … Continue reading

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Taylor Swift #winning once again

Album of the Year. The Grammys. Taylor Swift. These three things go hand in hand. Taylor Swift is now the first woman to win Album of the Year twice, and she has definitely earned it with all the success she … Continue reading

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Adidas Steps Up, Out for Love

Adidas has clothed and motivated athletes around the world since its founding in 1949. This Valentine’s Day, the company showed its support for gay couples. The Instagram’s caption read, “The love you take is equal to the love you make,” and has 279,471 likes … Continue reading

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What Matters To Facebook

The walls in Facebook‘s headquarters in Menlo Park, Calif. are well known for being covered in writing. The company invites employees and visitors to write what they want on the wall as long as they are respectful to others, but … Continue reading

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Share a PepsiMoji Soon in 100 Countries

After a strong reception to their test campaigns in Canada, Thailand and Russia, PepsiCo is set to roll out their latest campaign “Say it With Pepsi” in 100 countries this summer. “Say it With Pepsi” is a campaign that is … Continue reading

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VR+AR+PR = Storytelling on Steroids

Today, we discuss the creeping, unstoppable forces that are virtual and augmented reality. Quick rundown — virtual reality and augmented reality are not the same. In fact, these facets couldn’t be more polarized. Virtual reality is an immersive experience where … Continue reading

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Buzz Bigger Than Oscars

Look no further than the 2016 Oscars for examples of how to create “buzz,” a valuable commodity in the age of social media and endless entertainment. The event provided a feast of content for media outlets among the fashion, awards, … Continue reading

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SeaWorld Leaps Into Whale of Crisis Management Pool

On March 17, SeaWorld announced it will end the orca whale breeding program. This announcement comes after years of increasing scrutiny and negative press towards the park and its shows, particularly following the release of the controversial documentary “Blackfish.” The … Continue reading

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