Every year there are a slew of costumes that arise surrounding the current year’s social topics or issues. Among a few this year are the popular Snap Chat and Caitlyn Jenner. But, when do these costumes go too far? Some consumers are angry with Walmart for selling an Israeli soldier costume for children and are threatening to boycott the company for its poor taste.
According to an article in Fortune, the costume is causing quite a mess for Walmart because “it is offensive and insensitive to a serious and ongoing conflict.” The costume is still currently available on Walmart’s website.
I think it is safe to say that such costumes that are stereotypical of certain ethnicities tend to be controversial. So, why do companies, especially ones as big as Walmart, continue to sell these costumes? What possible benefit could result from selling a costume that could potentially cause trouble for the company? Do you think this was a smart move for Walmart?