The holiday season is around the corner and every major brand is trying to come up with creative methods to get customers hyped about their festive products. Some worked out well and some not so much.
For instance, Bloomingdales may have suggested that date rape is good for the holidays through an advertisement featured in the store’s new holiday catalog.
The image shows the actual ad from the catalog with the caption that reads, “Spike your best friend’s egg nog when they’re not looking.” The model’s pose for this ad fits just fine for the caption, which might have made it even more disturbing.
Everyone makes mistakes, so did Bloomingdales. Why do you think this ad was approved in the first place? How would you solve this issue if you were a part of Bloomingdales’ PR team?