As the Starbucks cup debate continues with loud yells from both pro-Christmas-ers and pro-Starbucks-ers, another debate is heating up. Target has generated significant backlash for their over-the-top Christmas sweater, sporting the acronym OCD: Obsessive Christmas Disorder.
In the media, we have one company criticized as too sensitive and another as insensitive.
Does either debate have merit? As public relations professionals, which debate bothers you most?
Target’s OCD sweater makes light of a debilitation disorder, turning it into a money-making, commercialized piece of clothing. I see the humor in it, I can understand the idea behind it but it just seems tasteless, especially for a time of year when we are supposed to be kind and understanding.
PR professionals have to be on the look out for anything that could draw criticism of our clients. We must look at things from every angle, must see through every demographic’s eyes to avoid being offensive.
As for the Starbucks cup, I can’t help but wonder, what research was done to back this decisions? Did Starbucks receive complaints about their previous Christmas cups? As we all know, we don’t do anything without research.