Some companies are specifically focusing on women empowerment campaigns because the statistics show that they are highly effective. An article suggests that companies like Dove and Always that focus on female products receive rewards and applause for their campaigns. Others are now criticizing them, stating that they are displaying women’s insecurities.
With campaigns like these growing it is starting to become a trend. Studies have even found that it has become a bandwagon where people are hopping on board because it supports consumers same beliefs.
Inside Women Empowerment
“If She’s Crying, She’s Buying” a poster on the wall that refers to a sensitive note on women. The hype is increasing with whether brands like Dove are actually supporting women or using women to increase the popularity of their brand by displaying their flaws.
Do you think brands like this actually care about their consumers or are they just looking for the next big idea to get their consumers to buy?