Female Empowerment Selling Insecurity?

Some companies are specifically focusing on women empowerment campaigns because the statistics show that they are highly effective. An article suggests that companies like Dove and Always that focus on female products receive rewards and applause for their campaigns. Others are now criticizing them, stating that they are displaying women’s insecurities.

With campaigns like these growing it is starting to become a trend. Studies have even found that it has become a bandwagon where people are hopping on board because it supports consumers same beliefs.

Inside Women Empowerment

“If She’s Crying, She’s Buying” a poster on the wall that refers to a sensitive note on women. The hype is increasing with whether brands like Dove are actually supporting women or using women to increase the popularity of their brand by┬ádisplaying their flaws.

Do you think brands like this actually care about their consumers or are they just looking for the next big idea to get their consumers to buy?

This entry was posted in Zephyr PR. Bookmark the permalink.

1 Response to Female Empowerment Selling Insecurity?

  1. Breanna Johnson says:

    Brands are not exploiting women’s insecurities by marketing to them in this way. They have just done their research and found a better way of communicating to women. When the idea first got started, with brands like Dove making it popular, it was highly effective and other organizations started taking notice. Now, however, it has become a bandwagon trend with organizations using the same tactics to communicate with women and it’s getting a little sloppy. While in the beginning it was very specialized, with companies researching their clientele and finding a message that best suited them, it has now become a generic message that everyone is using because it worked for certain brands. They are just repeating what others are saying and hoping for the same response. I think this form of advertisement can advance with more research to see if the audience’s way of thinking has changed and if they respond the same way to this form of advertisement and communication as they did before.

Comments are closed.