Social media has shifted from trend to mainstay in the worlds of journalism and public relations. In order for a journalist or PR specialist to be successful, the strategic and smart use of social media is key.
As Twitter becomes our 24/7 news source, Instagram our aesthetically pleasing marketing tool and Facebook our hyper community message board, social media has taken over the communications universe. A current social media account is important for any journalist to stay relevant and aware of breaking news. As a public relations specialist, social media strategies and campaigns are some of the greatest tools we possess.
While social media is now a given across communications channels, a question emerges: Are social media jobs really necessary? Are the just a means to exploit our own skills to bring in a little bit more cash?
A search engine optimization specialist, social media strategist, social media marketing coordinator and blogger are all skills we possess as public relations specialists, yet all are titles appearing as current LinkedIn job listings. Are we using our skills to carve out a too-narrow niche in the job market that only we can fill?