Now TV has collaborated with McFly’s drummer, Harry Judd, to promote a new fragrance called ‘Obfleshion, Eau de Walker’ on Oct 7, just five days before the release of Season Six of The Walking Dead.
In a 42-second short clip, Harry Judd appears to be running away from something and ends up on the rooftop of a building. On the rooftop, he encounters a female zombie and as she approaches, he casually takes out the fragrance and applies some to himself. The zombie creeps up, takes a sniff and walks past Judd.
According to the perfume’s creator, Tanya Moulding, the fragrance was meant to mimic decaying flesh by using a mixture of extremely unpleasant ingredients to evoke the rotting stench of zombie flesh. In the TV series, “zombie juice” on your body helps repel the creatures, which consequently means you avoid being eaten.
On top of that, the promotional campaign also features photos of Harry Judd, topless.
While many entertainment magazines are drooling over the topless drummer, do you think the campaign is a success? What do you think about using something (The Walking Dead) that’s already established to promote a new brand? More importantly, what do you think about the idea of promoting a fragrance that mimics decaying flesh? How would you have done it?