Did you know the President has a playlist on Spotify? He does, and the past week I have been talking to my friends about the Chief Executive’s excellent taste in music. There’s Stevie Wonder, Mos Def, the Isley Brothers, the Temptations and other American icons across two different playlists.
The White House’s Spotify account features three different public playlists. Two for the President and one for First Lady Michelle.
Spotify is an application that functions as a music social media network. The beauty in Spotify is that it allows you to interact with music the way you want to.
It might be hard to believe but with Spotify’s 1.5 billion playlists and 75 million active users, the President’s playlist isn’t actually unique.
If you are a casual listener who listens to only one song all day, you can. Yet, if you are a passionate music lover with an eclectic taste, Spotify can recommend great artists similar to the one’s you love.
This presidency has been characterized by an open communication model which is unprecedented. From multiple appearances on late night talk shows to a Buzzfeed video this President has enjoyed the greatest access to his audience than ever before.
An open communication model thrives on engagement through any medium that effectively reaches your audience. Yet having your voice heard is important for a leader and generating so much feedback across new mediums can be difficult in order to create a genuine or serious response.
Do you think it is a good idea that the White House is on Spotify? Are there limits to which social media outlets the White House should use? What do you think of other brands or companies using Spotify to reach their audiences?
Also if you liked this blog you should check out Joe Biden’s Instagram. The Vice President really masters his throwback Thursdays.