Yet again, many Facebook users fell for the classic hoax. Rumors circulated this week about now paying for Facebook, users’ privacy in danger and content completely under Facebook’s control. Many users wanted to make sure that all of their friends knew of their disapproval, so as a result, they posted lengthy a status of Facebook’s supposed plans and their rights.
Similar to the several recent hoaxes that have emerged, Facebook debunked the rumors by posting, “While there may be water on Mars, don’t believe everything you read on the Internet. Facebook is free and always will be. And the thing about copying and pasting a legal notice is just a hoax. Stay safe out there Earthlings!”
And just like that, users returned to their normal posting, sharing and chatting with friends on Facebook, as if nothing happened. How does Facebook manage to recover so quickly from these potentially damaging rumors? Why do users seem to forget about the rumor until the next one emerges?
There is a level of dependency that users have on Facebook. Mark Zuckerberg did an incredible job at creating a platform that is different from other social media websites. Facebook simply acts as the hub for everything in people’s lives. Users can display their own life in whatever light they want, they can view their friends all in one spot, stay up-to-date with the latest news and local events, and even view advertisements that are tailored to their interests.
This dependency is something organizations need to create for their members, users or customers, to be successful. There should be features or some unique benefit that people feel makes their lives better. Simply put, we rely on Facebook each and every day, and have incorporated it into our lives.
Facebook, once again, did not let their users down. They put an end to the hoax by releasing a statement before their users began to panic. Their quick response and call to action are the reasons they avoided a potential crisis.
Do you agree?