Apple just released a software update featuring new emojis. Emojis are icons or emoticons available on Apple mobile devices. Recent additions to the emoji keyboard include an eye roll, a unicorn and even a hand signifying Spock’s “live long and prosper.”
However, one new addition to the emoji keyboard has been a long time coming, as far as one brand is concerned:
Taco Bell has been campaigning for a taco emoji for months, going as far as creating a change.org petition that received more than 30,000 signatures. The desire for a taco emoji has been well covered via their official social media accounts. So naturally, when the update was revealed with the taco emoji, the brand considered it a success.
Taco Bell’s social influence is hard to deny. With more than 1.6 million followers on Twitter alone, the brand definitely has a far reach. But these followers appear to be invested in the brand, as well with several joining the brand in celebrating this latest addition to the emoji keyboard.
Taco Bell’s ability to leverage their audience behind a “cause” to eventually sway Apple to include a taco emoji in their latest update reflects the influential of Taco Bell’s social presence.
What do you think of Taco Bell’s social media strategy? How do you think the use of emojis will continue to play a role in online communications?