Costume Triggers Boos, Backlash

Halloween is just around the corner. That means it’s time for companies to whip out the inappropriate and offensive costumes from their storage units and put them on sale, starting with Amazon.

Earlier this year, Caitlyn Jenner costumes received lots of criticism as distasteful. Now, Amazon is under fire for its “Lady Boy Drag” costume, which features a slip dress and fake male genitalia visible outside the dress.

According to the Amazon site, inflatable breast and a black wig could be purchased separately to complete the “tastelessly brilliant” look.

After generating backlash, Amazon pulled the costume from its site and issued a brief statement to Huffington Post.

Amazon U.K. press representative is quoted saying “All Marketplace sellers must follow our selling guidelines and those who don’t will be subject to action including potential removal of their account. The product in question is no longer available.”

But this effort did not slow the deluge of negative feedback.

If you were on Amazon’s PR team, how would you respond to the criticism?

Do you think Amazon handled the situation appropriately?

What should the company do moving forward?

This entry was posted in Forward PR and tagged , , , , , , . Bookmark the permalink.