Australian fast-food chain Chicken Treat has added an unlikely member to their social media team. “Betty” has no prior social media experience, but Chicken Treat believes she brings something valuable to the table.
Who is Betty? Believe it or not, Betty is a four-year-old chicken that Chicken Treat has entrusted to run their social media.
The company created the hashtag #ChickenTweet to document the mascot’s recent activity. The chicken tweets around 10 to 15 times every day on the corporate account, tweeting a wide variety of letters, symbols and numbers.The Chicken Treat Twitter account now has more than 35,000 followers, gaining tremendous numbers since the chicken went online.
Chicken Treat announced through a YouTube video that Betty would continue to tweet in hopes of breaking a Guinness World Record. If Betty types out a “proper 5-letter English word” she will be he first chicken to tweet in history.
According to CNN, Betty typed the word “bum” once, which is the closest thing she has tweeted.
Whether the record is broken or not, Chicken Treat has certainly been successful in this out-of-the-box strategy to get people talking. The message is simple: If a chicken can do it, so can you.
Traditional marketing efforts aren’t nearly as effective as they used to be so fresh approaches, however “out there,” are needed. Do you think this approach is too weird? Or is it the direction lots of companies will go on social media?