Cheerios Recall Follows Complaints

Food manufacturer General Mills announced on Monday that it will recall an estimated 1.8 million boxes of its Cheerios and Honey Nut Cheerios after finding out that that the gluten-free labeled products contained wheat.1

Jim Murphy, president of General Mill’s Cereal division, released a statement on the General Mills blog post on Monday. He said the company took full responsibility and he was “embarrassed and truly sorry.”

According to the U.S. Food and Drug Administration (FDA), they have reportedly received at least 125 complaints from people who said they developed gastrointestinal problems in September after eating the cereal.

The recalled products were all made in July at the General Mills plant in Lodi, Calif. The Cheerios recall covers a total of four production days, and the Honey Nut Cheerios recall involves 13 production days.

Murphy continued, “We sincerely apologize to the gluten-free community and to anyone who may have been impacted. We care deeply about making safe, nutritious, gluten free products more widely available, and we’ve worked very hard to ensure our products are gluten free. Today we must acknowledge that we failed to meet that commitment for a time, and we’re recalling all affected products as a result.”2

General Mills also took to social media to express their apologies on both their Facebook and Twitter accounts. They explained to their audience exactly what they are doing, what happened, and how they can check if their box of Cheerios or Honey Nut Cheerios has been affected.

General Mills has had a relatively spotless reputation throughout its long history. Do you think they handled the crisis in an effective manner and will bounce back quickly?

In what ways do you think they could have improved how the situation was handled?

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