Burger King burgers are dressing up for Halloween.
Burger King in a press release on Sept 28, unveiled the “A1 Halloween Whopper” just in time for the spooky season. The black burger, which originated in Japan, has now debuted in the United States and it’s not just the color that’s causing commotion.
The idea to change the color came from the worldwide success that started with the release of the Japanese Kuro Burger (black burger). The Japanese burger, made with squid ink and bamboo charcoal, enjoyed such success that Burger King decided to release the mysterious snack stateside.
“Our U.S. guests have been extremely curious about the bun flavors they’ve seen introduced in Japan and other countries, so we saw the opportunity to bring them an equally unique experience,” said Eric Hirschhorn, chief marketing officer, for the BURGER KING (R) Brand in North America. “We tailored the flavor of the black bun to the American palate with A.1. sauce a flavor this country loves, and we’re delivering it in a way that’s never been done before by baking it into the bun. It may look Japanese but it tastes like America.”
The burger, sold at select stores for $4.99, has stirred mixed emotions with American audiences.
Twitter is swarming with users comparing the black burger to a burger aired on a SpongeBob episode while others are excited about the twisted treat.
According to a CNN article, the bizarre bun is the first of many experiments that Burger King is using to cause their competition to quiver.
As a PR professional, what are other ways the black burger campaign can increase productivity on its path to success? Do you think Burger King is smart for launching this burger during the Halloween season? Is it a trick or a treat?