Daily Archives: October 25, 2015

PC Bites Into Apple?

Rival PC makers Hewlett-Packard, Dell and Lenovo are teaming up with Microsoft and Intel to revamp the PC brand. An article by the Dubuque Telegraph Herald states PC users have vowed to avoid advertising their own brand name in favor of promoting PC … Continue reading

Posted in Zephyr PR | 2 Comments

Avoid Crises Managing You

Crisis management has always been associated with pubic relations but due to social media the magnitude of impact on a company has grown. A crisis today can quickly become international, e.g., Volkswagen, because of the globalization of the economy. I … Continue reading

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Disney Magic, Star Wars Style

Whether a company can strategically take advantage of its strengths can mean the difference between a successful public relations campaign and one that falls flat. Disney’s latest public relations campaign/marketing strategy was a work of genius in this regard. In … Continue reading

Posted in Peak PR | 1 Comment

Costume Triggers Boos, Backlash

Halloween is just around the corner. That means it’s time for companies to whip out the inappropriate and offensive costumes from their storage units and put them on sale, starting with Amazon. Earlier this year, Caitlyn Jenner costumes received lots … Continue reading

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Emojis Lost in Translation?

Apple rolled out a series of more than 150 new emojis in their iOS 9.1 update, much to the joy and surprise of many iPhone users. Users had been waiting for a middle finger, taco and burrito emoji, among others. … Continue reading

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Chicken’s Tweets a Treat

Australian fast-food chain Chicken Treat has added an unlikely member to their social media team. “Betty” has no prior social media experience, but Chicken Treat believes she brings something valuable to the table. Who is Betty? Believe it or not, … Continue reading

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App Creates ‘Wolfpack’

Can you picture using an app to meet new friends with similar interests? With today’s technology, it’s possible and now available. Brian Solis mentions a new app, called Wolfpack in his Oct 15th blog post. Wolfpack is used specifically for … Continue reading

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Custom Emoji Rings Taco Bell

Apple just released a software update featuring new emojis. Emojis are icons or emoticons available on Apple mobile devices. Recent additions to the emoji keyboard include an eye roll, a unicorn and even a hand signifying Spock’s “live long and … Continue reading

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Back to the Future A Blast from the Past

It’s Oct 21, 2015 which means Back to the Future is officially a thing of the past. The famous movie from the 1980s featured a variety of cool items found only in the future. The auto company Lexus, decided to … Continue reading

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The Force Awakens Too Soon?

The movie is still two months away from theatrical release but the hype has already begun for the anticipated new Star Wars movie, The Force Awakens. During halftime of Monday night’s football game, a new trailer for the movie premiered … Continue reading

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