Daily Archives: October 4, 2015
Social Media Skinny
Social media has shifted from trend to mainstay in the worlds of journalism and public relations. In order for a journalist or PR specialist to be successful, the strategic and smart use of social media is key. As Twitter becomes … Continue reading
PR: Jack & Master of All Trades
In a world of different professions, it is easy to segregate a person’s talent. A politician should stick to politics, educators to teaching, troops to military, and so on. There is one profession however, that can truly do it all. … Continue reading
Growing an Online Audience
This week, Vice President of Marketing Strategy Rob Bean at Burns Marketing hosted a webinar called “Building Online Audiences.” The webinar addressed how to cultivate and maintain an audience that can discover information about products and services digitally without a brand’s help. Since publics … Continue reading
FB Rumors Latest Hoax
Yet again, many Facebook users fell for the classic hoax. Rumors circulated this week about now paying for Facebook, users’ privacy in danger and content completely under Facebook’s control. Many users wanted to make sure that all of their friends … Continue reading
‘Black Burger’ Trick or Treat?
Burger King burgers are dressing up for Halloween. Burger King in a press release on Sept 28, unveiled the “A1 Halloween Whopper” just in time for the spooky season. The black burger, which originated in Japan, has now debuted in … Continue reading
Gamers Blast ‘Mock War’ Posts
For the promotion of a new part of the Call of Duty series, their social media team decided to create mock war announcements and post them on their Twitter page. Messages such as: UPDATE: Singapore authorities have officially announced a … Continue reading
BK Flips ‘Peace Burger’ in Fast-Food War
In an article in USA Today, a major campaign war is ongoing involving McDonalds and Burger King. Burger King designed the “Peace Burger” and created a full-page ad stating that McDonalds and Burger King should set aside their beef and design … Continue reading
VW Brand Sputtering Short Term
Volkswagen is a global brand that many people know and trust. The brand is regarded as one of the most reliable cars in the world and consumers look to them for insight in the automotive world. Recently, Volkswagen released new … Continue reading
Twitter Brews ‘Coffee Day’ Success
After the alarm clock rings, but before any work actually gets done, most people need some type of caffeinated beverage to get going. There is one particular go-to that consumers seem to love, coffee. According to USA Today, approximately 83 … Continue reading
Connection, Control Keys to Millennials
Most brands are taking a swing at marketing to Millennials (born between 1977-2000). This demographic poses new difficulties as to how to effectively connect with them as consumers. I believe that a preference for high levels of connectivity and content … Continue reading