What’s Next, Post Twittersphere?

In a June 12 blog post, Steve Goldstein, editorial director for PR News, made the bold statement that Twitter could be on its way out. His question to readers was simple: what will we, as PR practitioners, do without it? How will we keep up with up-to-the-minute updates from politicians, news sources, celebrities and the like? And how, as a free service accessible to nearly anyone, will it be replaced?

Twitter is the way that practitioners, and average news consumers, keep up with the world around them and provide a dialogue with their governments, celebrities, companies, and more. How will PR professionals be able to capture the statistics of their constituents and stakeholders without this user-friendly and easily-accessible tool?  The answer is simple: the next big thing.

Before Twitter, there was Facebook (even though to some degree, to our parents and grandparents, there still is). Before Facebook, there was MySpace. And before MySpace, there was AIM (we all remember those days).

In his post, Goldstein mentions that Google may or may not want to purchase Twitter. In true Google fashion, do you think that the company will let Twitter, with more than 316 million users, fall by the wayside without introducing or adapting something new and better from it? Unlikely.

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So, what do you think? What’s the “next big thing”?

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1 Response to What’s Next, Post Twittersphere?

  1. Taylor Nelson says:

    I actually strongly disagree with the idea that Twitter is on its way out. At the same time though, I also disagree that Facebook is “out” too. I think both of these outlets are seeing a shift in their target audience, as opposed to a true downturn. And even if they are going to disappear, I highly doubt it will happen anytime soon. Just as Facebook has developed a formula and an audience base that will keep it around for quite a long time — and keep it relevant, as well — Twitter has the same solid foundation. The fact that there is just now discussion of a giant like Google purchasing it speaks to that point.

    That said, I think that, if anything, the “next big thing” will be highly visual. As a population, our attention spans are continually decreasing — even Twitter itself, with its briefness and 140-character limit, is an example of the perpetually dwindling attention span. We are more likely to see outlets like Instagram and other photo sharing sites grow larger, and text-reliant outlets diminish. It is easier to digest and simpler to produce. Visual communications is absolutely going to be the spearheading frontrunner for whatever the “next big thing” is.

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