If you’ve turned on a television, read your local paper or hopped on a social networking site lately, you’re probably aware of Donald Trump’s overwhelming presence. Trump, a celebrity and political candidate, continues to attract the media spotlight as he gears up to run in the 2016 presidential election, but his public relations tactics are questionable.
Although Trump may be the most talked about man in this election cycle, he’s not the most favored. According to MSNBC, his public relations strategy and outspoken messages have left 75 percent of Latinos with a negative view of Trump.
These outspoken messages are exactly why Trump has gained so much attention from the media. Trump isn’t afraid to voice his opinion and willingly debates with critics. As a recent Forbes article mentioned, public relations consultants typically tell clients to “take the high road and never bad mouth the competition,” which is counter to the strategy Trump has been using.
The news coverage of Trump isn’t as important as the willingness for people to actually vote for him. In this instance, it’s not solely about publicity, but rather his public image. As a celebrity and outspoken politician, Trump makes a great story for media outlets. However, these media outlets may have only created inflated poll numbers.
According to Communiqué PR, although Trump’s real opinions appeal to the public, Trump shouldn’t engage in PR simply to generate publicity. Trump’s public relations strategy may be effective for short-term growth, but for long-term and for a presidential election, it’s an unacceptable strategy. How do you think Donald Trump can better his PR strategy? Do you think his current methods can be implemented by future candidates to increase poll numbers?