Monthly Archives: September 2015

Trump PR Strategy Ignites Media, Voters

If you’ve turned on a television, read your local paper or hopped on a social networking site lately, you’re probably aware of Donald Trump’s overwhelming presence. Trump, a celebrity and political candidate, continues to attract the media spotlight as he gears … Continue reading

Posted in PowerHouse PR | Tagged , , | 9 Comments

Colbert Re-Channeling Late Night Persona

As audiences tuned into the first episode of “The Late Show with Stephen Colbert” CBS this week, they may have expected to see a new side, apart from the character he had played for 10 years on Comedy Central’s “The … Continue reading

Posted in Forward PR | 3 Comments

Starbucks Spicing Up Fall with PSL

Let’s face it, we all get excited when the Pumpkin Spice Latte returns every year. But what makes this seasonal drink so popular? Is it that it’s exclusively available September through December? Or possibly because it reminds us of our favorite holidays … Continue reading

Posted in azpire | 2 Comments

Chill: Avoiding a Twitter Meltdown

While Twitter’s popularity has skyrocketed since 2006, it’s surprising that some folks (ahem, adults and celebrities) still don’t know how to use it nor do they exercise proper Twitter etiquette. The prime example comes from Keith Olbermann, an ESPN analyst … Continue reading

Posted in Nexus PR | Tagged , , , , , | 6 Comments

Measuring Media’s Value a Tough Task

The world of print media is dead — or so we have all heard — during the last several years. For those in public relations, this also means finding alternatives to media clipping and, ultimately, media value as a form … Continue reading

Posted in forte group | Tagged , , , , , , , , , , , , | 2 Comments

What’s Old Is New Again

The past successes seem to be overtaking current trends in a crowded marketplace of ideas. Dusty mascots, throwback products and retro packaging are now used by diverse brands. KFC, Pepsi and General Mills have recently released these types of products … Continue reading

Posted in Zephyr PR | Tagged , , , , , , | 3 Comments

NFL Kicks Off Season with Scandal Headache

ESPN recently published a story, or rather, a lengthy report, that was sure to give the NFL and the New England Patriots another major headache. The article highlighted that the New England Patriots may have illegally videotaped other NFL teams … Continue reading

Posted in Peak PR | 2 Comments