Daily Archives: September 26, 2015

Snickers ‘Hunger Bars’ Tasteless?

As part of their ongoing campaign to show the side effects of hunger in a humorous light, Snickers launched a new campaign highlighting some negative personality traits that result from an empty stomach. They’re calling out these traits in an … Continue reading

Posted in Connect PR | Tagged , , , | 1 Comment

Coke Casts Obesity Blame on Exercise, Not Soda

Since Coca-Cola has been criticized for its contribution to the obesity problem in the United States with its seemingly endless supply of sugary drinks, the company launched a campaign aimed at redirecting the underlying cause for obesity. The campaign itself … Continue reading

Posted in Forward PR | Tagged , , , | 2 Comments

Blogging Vital to Client Storytelling

Aly Saxe, founder of Iris PR Software, returned to her alma mater, Arizona State University on Sept 21 to speak with current students. In her public interview at Must See Monday with Reynolds Visiting Professor of Journalism Entrepreneurship Alan Lobock, … Continue reading

Posted in Peak PR | Tagged , , , | 2 Comments

China’s Xi Boosts Ties, Trade

The Pope isn’t the only major international leader visiting the United States this week. President Xi Jinping of China met with President Obama this week to discuss the Chinese economy, cybertheft and business secrets, among other issues. It is no … Continue reading

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Volkswagen: Choking On Bad Choices

Do you think that your Volkswagen is good for the Earth? Think again. The German car manufacturer, known for creating the famous Beetle, is now under investigation by the Environmental Protection Agency for falsifying emissions numbers in thousands of vehicles. … Continue reading

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McDonald’s All-Day Breakfast Adds $$$ to Menu

The wait is finally over. After years of reaching out, America’s breakfast prayers have been answered. On Oct 6, McDonald’s will introduce all-day breakfast nationwide. After plenty of rumors and buzz, McDonald’s finally made the announcement in a press release … Continue reading

Posted in Uncategorized | 3 Comments