Daily Archives: September 20, 2015
Doritos Launches LGBTQ Campaign
The Doritos brand is no stranger to creating fun, exciting flavors for their savory line of tortilla chips. This week, the company brilliantly released a surprise campaign consisting of rainbow-colored chips in support of the LGBTQ community. For this … Continue reading
Doritos Brand Embraces ‘Rainbow’
A surprising shift from the brand’s traditional orange-themed bag, Doritos released a new rainbow chip bag this week to show support for the LGBT community. According to an article in PR Week, media platforms were buzzing over the concept soon after the … Continue reading
Female Leaders Missing in C-Suites
It is fact, just look at our class, that women outnumber men in PR two to three. Not only are we outnumbering the men, we are excelling in the field. PR is counter to the dainty, girlish stereotype as are … Continue reading
American Ninja Warrior Off Course
In the history of NBC’s American Ninja Warrior (ANW), nobody had ever completed the final stage of the competition, deemed Mt. Midoriyama, until this season when two competitors completed the grueling course. Geoff Britten, was the first to complete the multi-leveled … Continue reading
Engaging Hearts and Minds
Digital analyst, Brian Solis, captured my attention with his blog post, “Attention is a Gift: Once you have my attention, why should I care?” His focus with this blog post is to encourage his audience to create content that engages … Continue reading
Guinness Record Holder Wins Attention
In the style of a true PR professional, Dave Farrow uses his Guinness World Record as an opportunity for relationship building. According to an interview with Forbes, Farrow developed a memory technique in order to help him cope with his … Continue reading
What’s Next, Post Twittersphere?
In a June 12 blog post, Steve Goldstein, editorial director for PR News, made the bold statement that Twitter could be on its way out. His question to readers was simple: what will we, as PR practitioners, do without it? … Continue reading
Some PR Pros Dissing ‘Dislike’ Button
For years Facebook users have been asking the same question, “when will Facebook finally have a ‘dislike’ button?” Well Facebookers, you’re in luck! When Facebook CEO Mark Zuckerberg was asked about the “dislike” button at a Q&A on Tuesday, he … Continue reading
Ad Tsunami All Wet?
It’s estimated that we are exposed to 5,000 advertisements every day. We all go through that daily ritual that includes our quick check of Twitter when we first awake, reading or watching the news during breakfast, maybe listening to Spotify … Continue reading
Rubio Passion Ignites Social Media
Proper social media management continues to grow in importance for well-known people in order to maintain their image. This is especially relevant in politics at the moment, as several Republican presidential hopefuls try and put their own spin onto the … Continue reading