Monthly Archives: September 2015
PR Execs Now Lead C-Suite Rather Than Follow
Is a PR background prime training for a senior level management position? Historically, it hasn’t been the case but things are changing. Newly-named vice chair of GE, Beth Comstock, identifies her priorities as business innovation, corporate marketing, sales and communications. … Continue reading
Coke Casts Obesity Blame on Exercise, Not Soda
Since Coca-Cola has been criticized for its contribution to the obesity problem in the United States with its seemingly endless supply of sugary drinks, the company launched a campaign aimed at redirecting the underlying cause for obesity. The campaign itself … Continue reading
Blogging Vital to Client Storytelling
Aly Saxe, founder of Iris PR Software, returned to her alma mater, Arizona State University on Sept 21 to speak with current students. In her public interview at Must See Monday with Reynolds Visiting Professor of Journalism Entrepreneurship Alan Lobock, … Continue reading
China’s Xi Boosts Ties, Trade
The Pope isn’t the only major international leader visiting the United States this week. President Xi Jinping of China met with President Obama this week to discuss the Chinese economy, cybertheft and business secrets, among other issues. It is no … Continue reading
Volkswagen: Choking On Bad Choices
Do you think that your Volkswagen is good for the Earth? Think again. The German car manufacturer, known for creating the famous Beetle, is now under investigation by the Environmental Protection Agency for falsifying emissions numbers in thousands of vehicles. … Continue reading
McDonald’s All-Day Breakfast Adds $$$ to Menu
The wait is finally over. After years of reaching out, America’s breakfast prayers have been answered. On Oct 6, McDonald’s will introduce all-day breakfast nationwide. After plenty of rumors and buzz, McDonald’s finally made the announcement in a press release … Continue reading
Doritos Launches LGBTQ Campaign
The Doritos brand is no stranger to creating fun, exciting flavors for their savory line of tortilla chips. This week, the company brilliantly released a surprise campaign consisting of rainbow-colored chips in support of the LGBTQ community. For this … Continue reading
Doritos Brand Embraces ‘Rainbow’
A surprising shift from the brand’s traditional orange-themed bag, Doritos released a new rainbow chip bag this week to show support for the LGBT community. According to an article in PR Week, media platforms were buzzing over the concept soon after the … Continue reading
Female Leaders Missing in C-Suites
It is fact, just look at our class, that women outnumber men in PR two to three. Not only are we outnumbering the men, we are excelling in the field. PR is counter to the dainty, girlish stereotype as are … Continue reading