Who knew that 10 seconds of fame and a relatively cute face could turn into a trending Twitter topic? Target didn’t that’s for sure.
It all started with a photo taken of an ‘unknown good-looking kid” and Target employee from Texas on a Sunday afternoon. A lovestruck teenage girl with the Twitter handle, @auscalum, took a picture of the Target employee and tweeted it with #AlexFromTarget.
Within minutes, the tweet went viral. Alex gained over 300,000 followers in just a few hours and was on CNN and the Ellen Degeneres show the next day.
What people still don’t know…if this was a social marketing research ploy from Breakr, a social media marketing firm in Los Angeles, or not.
According to a Linkedin Post, Breakr states, “Yesterday, we had fun on Twitter with the hashtag #AlexFromTarget which ended up to be one of the most amazing social media experiments ever.”
However, Alex from Target and @auscalum are deniing having anything to do with the firm and that Breakr is trying to bandwagon on Alex from Target’s 15 minutes of fame.
We’ve seen these types of things go viral time and time again. But the real question is if this kid can turn his 15 minutes of fame into something good.