As with Facebook and Twitter, the use of sponsored advertisements appearing on your newsfeed is becoming more and more normal. It was just a matter of time before Instagram hopped on the bandwagon. The debut of the advertisements you ask? Australia.
A post by the Australian Instagram alerts its 200+ million users that “Over the coming weeks, we will slowly begin rolling out advertising in Australia.”
The campaign will launch with a handful of businesses that have shown a strong platform for visuals on Instagram including Ben & Jerry’s, Toyota, McDonalds and Australia’s own, Vegemite. These sponsored posts, however, will serve different functions than regular posts.
First, the time normally displayed on regular Instagram posts will be replaced with the word “sponsored.” When selecting the new addition, users will see a snippet of the brand and the ad itself.
Another addition is that users will be able to “hide” a post from their feed, letting Instagram know what posts you like and dislike. Although the hidden ad will be replaced, it will help Instagram gauge the types of ads that are successful and the audiences who respond.
Instagram’s overall plan is to incorporate these advertisements into the everyday life of their users’ feeds by creating images that are highly visual and interactive. The rollout will gradually add boosted posts in the feeds. It will be interesting to see how the Aussies react to this strategy.