Since Southwest Airlines launched in 1967, it has grown into a phenomenon in the market. Operating more than 3,600 flights a day and servicing more than 100 million customers a year, the blue and gold staple color scheme has wiggled its way into the homes of many.
However, Southwest Airlines believed it was time for a change. For the first time since January 2001, it unveiled the newest makeover of the fleet, ‘Heart One’:
Unveiling the new design at an employee appreciation event on Sept 8, Southwest is elated with the way the new brand initiative is taking off. With the belly of the plane showcasing the newest “Heart” logo, Southwest aircraft will be recognizable to all from the ground.
In a global news release sent on behalf of the airlines, Gary Kelly, Southwest Airlines chairman, president and chief executive officer, says, “Our collective heartbeat is stronger and healthier than ever, and that’s because of the warmth, the compassion, and the smiles of our People. The Heart emblazoned on our aircraft, and within our new look, symbolizes our commitment that we’ll remain true to our core values as we set our sights on the future.”
In addition to the rebranding, Southwest Airlines has also issued new uniforms to employees displaying the newest logo, began remodeling headquarter airports in Dallas, Denver and Chicago Middway and is now flying to international destinations.
Social media has also caught the buzz of Southwest Airlines news:
With such a positive response in the forefront of the release, it will be interesting to see what direction Southwest will go next. For now, only one thing is certain, as long as they keep putting their heart into it, they can’t go wrong.