Pabst Brewing Co. is the beverage company responsible for favorite American beer brands such as Lone Star, Colt 45, Schlitz, Stroh, Schmidt, Schaefer, Olympia, Old Milwaukee and Pabst Blue Ribbon (PBR). In recent years, foreign beer brands have been buying out American beer brands, especially in the craft beer industry.
Chris Rice, president and publisher of All About Beer Magazine, said “Pabst very successfully targeted hipsters looking for alternative brand choices. There’s a lot of crossover between the Pabst brand and craft beer drinkers.”
Reaction to this reportedly $750 million business transaction was not well-received by PBR patrons. Many PBR lovers took to Twitter to express their concern with their favorite American craft beer being sold to the Russian company.
Oasis’s acquisition of the popular American brand even made an appearance on the Colbert Report.
“It’s not just the classic American beer enjoyed by your grandfather, thanks to the hipster revival it is the classic American beer enjoyed by young people trying to look like your grandfather,” Colbert said.
Joking aside, Colbert’s comment does a pretty good job summing up the sentiments and nostalgia Americans feel when popping open a can of PBR.
Do you think that Oasis Beverages acquisition of Pabst Brewing Co. will hurt the PBR brand?