iPhone 6: Bending v. Standing Test of Time

iPhone-6-bend

Out with the old and in with the new has been Apple Inc.’s annual motto regarding their tech products. This week Apple released the larger and thinner iPhone models,  iPhone 6 and iPhone 6 Plus. Posing the question is bigger really better? In traditional Apple release-date fashion, consumers raced to find a flaw in the latest version dubbing the new models “Bendgate.” Claims surfaced that the iPhone 6 and iPhone 6 Plus were pliable and users could easily bend their phone if they sat on it. This issue was amplified via social media as consumers began to post pictures and videos of bent iPhones as #bendgate.

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According to CNNMoney, it’s impossible to say whether reports of bending iPhone 6 Pluses are a sign of a systemic design flaw, a defect in a limited number of devices or even a hoax.

An Apple spokesperson reached out to CNBC to clear up the confusion. Only nine customers had experienced problems with the phone bending. To put that in perspective, that’s nine customers out of the 10 million iPhone 6 models sold who complained about this malfunction.

CNBC

“The iPhone 6 and 6 Plus feature a precision engineered unibody enclosure constructed from machining a custom grade of 6000 series anodized aluminum, which is tempered for extra strength. They also feature stainless steel and titanium inserts to reinforce high stress locations and use the strongest glass in the smartphone industry,” the spokesperson said.

The Apple spokesperson noted that the new iPhones went through “rigorous tests throughout the entire development cycle including 3-point bending; pressure-point cycling; sit, torsion, and user studies.”

Although Apple performed their own research and testing, the question remains at a high production rate can these larger iPhones withstand the daily tests of life? After reading Apple’s statement how do you feel? Do you think this was a hoax amplified by social media or a real issue that Apple must address?

I found myself siding with PR New’s position that it seems almost too good to be true to have only nine customers experience the problem. By naming a specific number it gives Apple a disadvantage for future issues.

“The tech company didn’t do itself any favors, though, by countering rather petulantly that only nine customers have contacted the company about this problem. Just nine. After all, what’s that compared to the number of units sold to date?”

Only time will tell if this issue is in Apple’s past or a potential problem for the future.

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