CoverGirl, the official beauty sponsor of the NFL, did not see this one coming when it released their NFL campaign encouraging women to get creative with makeup to support their favorite NFL team.
After TMZ released the elevator video of the domestic violence incident between Raven’s player Ray Rice and his then fiancé Janay Palmer, there has been a huge outcry sparking domestic violence awareness. Also on the rise, the disapproval of Goodell and his failure to address the incident appropriately.
The “Get your game face on!” campaign inspires unique looks using team colors and a little imagination. But earlier this week, Mashable reported that the backlash towards NFL Commissioner Roger Goodell triggered a new type of advertisement using the Covergirl advertisement.
The new Photoshopped image took Twitter by storm with the hashtag #GoodellMustGo, spurring media frenzy within a couple of hours.
According to Mashable, the women’s advocacy group, Ultraviolet, also used this hashtag over the weekend as they flew banners over several NFL stadiums, including University of Phoenix Stadium during the Arizona Cardinal’s game.
“Ultraviolet has not come forward as the creators of the Photoshopped CoverGirl image, nor has the group responded to Mashable’s request for comment,” Mashable reported.
“As a brand that has always supported women and stood for female empowerment, COVERGIRL believes domestic violence is completely unacceptable. We developed our NFL program to celebrate the more than 80 million female football fans. In light of recent events, we have encouraged the NFL to take swift action on their path forward to address the issue of domestic violence.”
Do you think CoverGirl made the right move? Do you think they should have pulled their “Get your game face on!” campaign and their NFL sponsorship or did CoverGirl make the correct choice by moving forward with the campaign?