Media hits exploded when Apple announced plans to expand its product line.
With coverage from nearly every major news outlet, Apple created a phenomena about the coveted new iPhone release Sept 19.
Some highlights from this reveal: Apple Watch, a new product featuring both a traditional time face and the signature applications menu, along with the 4.7 inch iPhone 6and a larger iPhone 6 Plus, a 5.5 inch model designed to resemble and function like a tablet.
“Better aligned pixels deliver a superior viewing experience,” Riccio said. “You can do more for a longer period of time, without compromising performance or battery life.”
Due to the extensive number of promotions, the iPhone 6 Plus sold out across the nation and is unavailable for four weeks.
Yet, amidst the massive PR push, some consumers were unsatisfied with the features of new models or voiced criticism about the direction Apple is heading as a brand.
“Apple completely let us down without prior notice,” said a sales manager at China Telecom in reaction to the situation.
Many consumers who did not want the new U2 album automatically downloaded onto their devices had negative comments about Apple’s current CEO, Tim Cook. A PR News article stated that “once the album is in your Music app and iTunes account, it cannot be removed,” and many customers are now aggravated with the brand.
“For years, Apple has refused to make phones that were wider than the average thumb could reach, saying that making phones any bigger was a disservice to consumers,” Tsukayama said. “In some ways, the new pair of phones feels like an admission from Apple that it was wrong about fighting the big-screen revolution for so long.”
This appeared to be a brand disconnect and consumers had mixed feelings toward Apple’s claim as the “bigger than better” iPhone and outdated features.
Apple has a strict set of values and beliefs to set them apart from the larger-scale Android phone models, making them appear to be a lovemark in many consumers’ eyes. However, each new iPhone release begs the question whether the brand is becoming more of a fad.
In your opinion, does Apple represent a lovemark or is it turning into a fad with all of the media hype and coverage? Are you loyal to Apple or do you prefer other industry competitors and Android phones?