Monthly Archives: April 2014

UNC Failing Student Athletes?

Civil rights activist Rosa Parks would be interested to learn that a college essay written about her has gained national attention – and not for the right reasons. A student athlete at the University of North Carolina composed an atrociously … Continue reading

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PKFC: Prom King Fried Chicken

We’ve all downed a bucket of KFC at least once but likely never pondered what fried chicken legs would look like as an accessory. Thanks to KFC’s new marketing strategy, our minds are at ease. The KFC drumstick corsage, limited … Continue reading

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US Airways Lands In Graphic Tweet

On April 14, US Airways caught itself in a blunder as an extremely graphic pornographic image made its way onto a tweet sent from the company’s account. Since the photo involved the graphic use of an airplane, the airline then began … Continue reading

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Missing Plane A Media Obsession

When Malaysian flight MH370 went missing, it was a phenomenon to people around the world and a media frenzy ensued. The coverage of disasters is chaotic and depending on the event lasts a week or a month.  The coverage depends … Continue reading

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#NYPDfail in Twitter Outreach

On April 22, 2014 the New York Police Dept. asked Twitter users share pictures of themselves interacting with officers using #myNYPD. The image accompanying this message depicted a man with his arms around two officers. The post seemed to have … Continue reading

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Startup PR Costs: Plus or Minus?

Startup companies give PR professionals the opportunity to utilize their skills to the best of their ability. These companies give PR pros the chance to build a brand’s image from the bottom up and to introduce something unknown to the … Continue reading

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US Airways Mis-tweets Vulgar Image

In one of the most shocking social media gaffes of all time, US Airways sent out a tweet Monday that accidentally included an extremely lewd photograph involving a woman and a model airplane. The incident occurred as part of a … Continue reading

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Twitter Turbulence Rocks Airline

The job description of a social media manager for a company consists of managing social media outlets representing the company in a positive way — or so you think.  In mid April, US Airways tweeted an obscene image on their … Continue reading

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TV Networks: Turn Off vs Tune In

Bursting television viewers’ bubbles is increasingly evident as favorite shows are axed, forever disrupting programs once “on the bubble.” For studios and networks met by a viewer backlash, infuriated over the termination of “XYZ Show,” it’s just another May. Broadcast … Continue reading

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‘Playlust’ Just a Risky Tactic?

What’s your next move? Lifebeat’s new campaign is all about taking the right actions before getting action. Lifebeat is a nonprofit dedicated to educating America’s youth (13-29) about HIV/AIDS. The campaign, created by Lifebeat and Spotify, promotes the use of … Continue reading

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