Daily Archives: March 16, 2014

Good ‘Move’ or Misstep?

First Lady Michelle Obama has been encouraging children, as well as adults, to get moving!  In her Let’s Move! campaign, the First Lady promotes the importance of getting enough physical activity. The Let’s Move! website provides people with facts, food … Continue reading

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PR Impact of #OscarSelfie

Trending hashtags during the Oscars usually have to do with the winners, such as #bestsupportingactress or the show itself, with a simple #Oscars2014. This year, the hashtag that got the Twitterverse talking was inspired by the Oscars’ host herself – … Continue reading

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SXSW Charts Brand Direction

SXSW: The March Interactive Festival for Communication Pros (Photo credit: SXSW) What started out as a small local music festival in Austin, Texas has become one of the largest assemblies for interactive communications, music and film. Known as South by … Continue reading

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Tracking Smarter Smartphones

How smart can we make the smartphone? This is the primary question for major technology companies. Recently, questions were raised about Facebook developing its own smartphone after the social media platform bought WhatsApp. Google also already developed its version of … Continue reading

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‘Amplify’ Boosts Ad Reach

  The service “Amply” debuted last year in a move to turn up the volume and reach of clients’ commercial messages. This year, the Academy Awards joined the latest platform often used by Twitter and ABC. In May, Twitter presented … Continue reading

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