In lieu of post-Halloween festivities, what would be a Halloween without a little brand-to-brand fun? Although a little late in its arrival — Oct 31 to be exact — Pepsi delivered an ad that would shock the interwebs. Created by Buzz in a Box, a Belgian-based advertising agency, the ad was meant to showcase the obvious competitive nature between the two brands. By saying “We wish you a scary Halloween,” they are implying choosing Coke is “scary” and thus less desirable.
Despite the transposed “Cola Coca” visible on the cape, overall it’s a great ad. It’s also interesting that Pepsi didn’t push this out via social media and capitalize on the holiday. It never showed up on their Facebook page, nor their Twitter. Did Pepsi overanalyze the ad and so as to prevent controversy, not publicize it?
As could be expected, something came out of the Internet that has yet to be confirmed from Coke. However, it does provide some light-hearted fun!
Do you think Pepsi purposely avoided creating drama? Do you think this is a good PR move or do you think that the brands should embrace the competitive edge?