Monthly Archives: October 2013
Miley Cyrus: PR Dream or Nightmare?
Even if you didn’t watch the 2013 VMAs on MTV, you still knew about Miley Cyrus’ “controversial” and “racy” performance. Miley’s string of questionable behavior has captured international attention. Then her knack for headlines took off like a rocket the night of the VMAs and flew … Continue reading
H&M Blends Celebrity + Content + Cause
‘skins Fans Seeing Red
The NFL’s Washington Redskins faced a major PR crisis this week as none other than the President of the United States called their team name into question. In an interview with the Associated Press last Saturday, President Obama said that … Continue reading
Quelling Complaints Latest Social Media Tool
With the latest reports of crisis from TGI Friday’s, it is no wonder that forms of social media have ousted emailing as the main form of communication for customer service. The newest customer service crisis belongs to TGI Friday’s. According … Continue reading
Hobby Lobby Responds to Anti-Semitic Comment
After a controversial post by blogger, Ken Berwitz, about an anti-Semitism comment made by a Hobby Lobby employee, thousands of customers spoke out about the incident. Berwitz explains in his post that when a friend asked why a new store in … Continue reading
Blackout Silences Twitter
Social media is the way in which many users stay connected. With the help of the trusty smartphone we are one click away from expressing ourselves and learning about the expressions of others. Twitter introduced to us the miraculous hashtag. … Continue reading
Apple Takes Biggest Bite As Best Brand
After a reign of 13 years, Coca-Cola has been pushed off the throne as the world’s most valuable brand. The report was conducted by Interbrand, a corporate identity and brand consulting company owned by the Omnicom Group that has been … Continue reading
Pinterest Adds New Value Features
During the last several months, Pinterest has rolled out an array of new features. With the news earlier this month from Business Insider that Pinterest drives nearly 25 percent of all social network-generated e-commerce sales, these changes can’t be ignored. … Continue reading
CEO Key Asset in Tesla Flareup
Up and coming electric luxury vehicle producer Tesla Motors faced a potential PR disaster last week. While traveling at highway speeds, a Tesla Model S vehicle struck a large metal object that fell off of a truck trailer. The object … Continue reading
A+F Misfires Harm Brand
Abercrombie and Fitch is no stranger to criticism. Just this year, it made controversial headlines because of the “Look Policy” for employees, discrimination in the workplace , and, of course, targeting only thin customers. Then, in May, this YouTube video of … Continue reading