Gaga’s Twitter Tactic Promos Latest Single

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For Lady Gaga, nothing is done the “normal” way. Not her songs, music videos or even her album promo.

Today, Lady Gaga’s Twitter page acted as her primary publicity to hype the release of her single “Do What You Want” featuring R. Kelly.

Promotion for this single started a week ago, when a snippet of the song was part of a Best Buy commercial for Beats By Dre. That same day, Gaga announced the song would release on Sunday, Oct. 20, and fans anticipated the release of the entire song for four days after.

In the lyrics, Gaga speaks about how the public can say whatever they want about her or her body, but they cannot affect her mind or who she is.

“Do What You Want” excerpt:

Write what you want
Say what you want bout me
If you’re wondering
Know that I’m not sorry

You can’t have my heart
And you won’t use my mind but
Do what you want (with my body)
Do what you want with my body
You can’t stop my voice cause
You dont own my life but
Do what you want (with my body)
Do what you want (with my body)

On the morning of the release, Gaga used a “Twitter rant” to get people ready for what the song offers. She began tweeting and sharing links about different publications and instances when the she was attacked by the media for being fat or a “ Madonna copycat.”

https://twitter.com/ladygaga/status/391992723936276480

https://twitter.com/ladygaga/status/391991925584056320

https://twitter.com/ladygaga/status/391996958325215232

https://twitter.com/ladygaga/status/391999414446735360

Gaga’s Twitter tactic pre-release worked. Within two hours, the song was at number six on the iTunes charts.

Today, many celebrities use social media to promote and remind their fans what they are working on, but Gaga’s plan of attack for “Do What You Want” was well-thought out and unique. She used many tweets to keep people interested. She even shared controversial and mean things said about her, this takes confidence. I get the feeling that Gaga was comfortable with the use of this technique, and I foresee many celebrities following in her footsteps with this type of short-term campaign.

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Do you think that Lady Gaga was smart to do this? Do you think the Twitter rant affected the song’s release?

 

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1 Response to Gaga’s Twitter Tactic Promos Latest Single

  1. Katherine Becerra says:

    I think Gaga really understands her audience. She engages with them through social media, so I think this was a really smart move. I’m sure her tweets affected the song’s release. Her social media campaign rallied her fans around the release. Also, her tweets seemed to be aligned with the message of her song and her image in general. This is a good example of social media used well.

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