Social media is the way in which many users stay connected. With the help of the trusty smartphone we are one click away from expressing ourselves and learning about the expressions of others. Twitter introduced to us the miraculous hashtag. One symbol, # can inform the world about how others with the same hashtag feel about any given topic.
Twitter has become a useful tool for organizations worldwide. It allows organizations to personally connect directly with stakeholders. It also allows the organization to see first hand what is being said about the organization and their products. So what happens when this stops?
Since the government blackout, many have gone to Twitter to communicate their frustrations. Sad thing for them is that it is all quiet on the Western front and not in a good way. It appears that government agencies are closed and quiet, not even communicating with stakeholders via social media. Even the National Zoo has remained quiet.
What does this say to stakeholders who have even more questions in this quiet time? Many, however, are wondering why people who work in government are silencing their social media as well. Many compare what sites are up and running.
What should government agencies do? Should they continue to respond to Twitter and social media followers during the government blackout?
To read more about the Twitter silence from the government blackout: http://www.forbes.com/sites/cherylsnappconner/2013/10/05/twitter-blackout-during-government-shutdown-pr-fail/