Daily Archives: September 22, 2013

PR In Demand But Confusing to Many

If you’re in the medical field, your job is simple to define. If you’re in education, it’s easy to explain what you do. And if you’re in criminal justice, the same is true.. But how do you define what someone … Continue reading

Posted in enLIGHTen PR | Tagged , | 8 Comments

Long, Short of Nielsen’s New Metrics

On Sept 19, the Wall Street Journal broke the news that among many things, Nielsen plans to add social media measurement to its TV Ratings beginning Fall 2014. However, there are a few measurements that should be noted which show … Continue reading

Posted in M | PR | Tagged , , , , , , , , | 3 Comments

Social Media as Online Activism

On Sept 18,  http://www.techsoupglobal.org organized a global tweet chat on “online activism and the use of social media in times of crisis.” People from different time zones participated in the session. The discussions concerned how social media has been used … Continue reading

Posted in Stratus PR | Tagged | 2 Comments