Daily Archives: May 13, 2013

Target’s Color Choices in ‘Gray’ Area

This Spring, Target executives found themselves tangled in a PR crisis dealing with the color palette of garments listed in their online store. Everything started after a customer stumbled across the gray plus-sized maxi dress described as “Manatee Gray” while … Continue reading

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President’s Compliment a Downside Risk

In a world where everything is potentially offensive and nothing goes unheard, many high-level executives are making inappropriate comments with lasting negative effects on their company’s brand image. From BP’s former CEO Tony Hayward wanting his “life back” to Ryanair’s … Continue reading

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Credibility the Issue for Media-Savvy Experts

You see it almost every day on news shows — an expert on scene to help explain a certain issue.  Sometimes they are found by a news station, other times, they are handpicked by a company to provide a point … Continue reading

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