Monthly Archives: February 2013

Trial by Online Jury a PR High-Wire Act

In the past few years, we’ve watched as murder suspects are put on trial. We’ve followed their every move and documented their journey through the judiciary in real time.  We’ve deliberated. We’ve judged. We’ve decided our own verdicts. We’ve expressed … Continue reading

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Instant Ads Deliver Message in Real Time

Advertising experts are creating new ways to interact with breaking news through real-time advertisements. The ads are generating buzz by popping up on social media platforms and in commercial breaks during opportune moments connecting the brand with what audiences are … Continue reading

Posted in Uncategorized | 5 Comments

Will Social Media Step Up as Pope Steps Down?

For the first time in nearly 600 years, a Pope will resign. Pope Benedict announced Monday that he will step down due to his age and health affecting his strength. He is now 85. Pope Benedict is a trailblazer it … Continue reading

Posted in Fusion PR | 3 Comments

Deceptive? Car ads bypass air bag data

Can there be too much of a good thing when it comes to air bags? Advertisers say no, but the recall data reveal a different story. When it comes to air bags, most people (and car manufacturers) would agree that … Continue reading

Posted in Beacon PR | 2 Comments

#thekiss: Totally Genius or Totally Gross?

GoDaddy premiered its new commercial during the 2013 Super Bowl. But, was the commercial, which portrays Bar Rafaeli as the “sexy” side of GoDaddy and Walter as the “smart” side before they passionately kiss for what seems like hours, a … Continue reading

Posted in Volt PR | Tagged , , , , | 9 Comments

Disappearing messages in 10 seconds or less?

Should we be looking at Snapchat as a PR tool? Snapchat is an app-based service that allows its users to send messages that delete themselves after 10 seconds or less. The time period before the photo self-destructs is up to … Continue reading

Posted in Beacon PR | Tagged , , , , , | 5 Comments

Targeting Pinterest: A Social Media Plan

Social media is not only a way to brand yourself, meet others and stay connected but it is now becoming a popular way to strategically market content. A TechCrunch article stated, they “attained exclusive data from comScore showing Pinterest just … Continue reading

Posted in Fusion PR | Tagged , , , , , , | 4 Comments

Twitter Hacking Triggers Data Leak

Crisis communication is one of the things that public relations practitioners fear most, but also one of the things they are prepared to deal with. 2012 was a hectic year for those in public relations trying to manage crisis situations … Continue reading

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Boeing 787 More Nightmare Than Dreamy

Boeing has already faced some major turbulence in 2013 — and it’s only Feburary. The world’s largest aircraft manufacturer’s latest problem came in a small package Jan. 7 when a lithium ion battery on board a Boeing 787 Dreamliner caught … Continue reading

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