Monthly Archives: November 2012

PR Lessons from Election Season

This month, discussion of the upcoming presidential election has pervaded not just news media but conversations with friends, international colleagues, and even professors. While my pre-Labor Day excitement for election season has waned a bit amid the repetitive ads and fundraising … Continue reading

Posted in Prime PR | Comments Off on PR Lessons from Election Season

Which Comes First, Brand or Audience?

Hurricane Sandy has taken its toll on inhabitants of the East Coast, causing more damage than the potent Hurricane Isaac. Sandy is reported to have been the fiercest storm to hit the East Coast of the U.S. in years. The … Continue reading

Posted in Spark Communication, Uncategorized | Comments Off on Which Comes First, Brand or Audience?

In the Wake of Sandy

This past week has been heartbreaking as the destruction of Hurricane Sandy has overwhelmed a large portion of the East Coast. With the death toll up to 110, an estimated $60 billion in damages and with more than 13,000 households and … Continue reading

Posted in Uncategorized | Comments Off on In the Wake of Sandy

Companies React to Hurricane Sandy

The aftermath of a major natural disaster, Hurricane Sandy in this case, can potentially exemplify good and bad PR.  There were countless businesses around the world that stepped up and lent a helping hand whether they were personally affected or … Continue reading

Posted in Prime PR | 1 Comment

Some Rave Reviews More Fiction Than Fact

Walmart’s credibility was questioned in the past few years when it was learned that the company hired people to post fake-positive commentary on its products and services online. Walmart was caught for doing this and essentially received a slap on … Continue reading

Posted in V3 | Tagged | Comments Off on Some Rave Reviews More Fiction Than Fact

Publicity Summit Takeaways

I was privileged to attend the 8th Annual Publicity Summit on Sept. 29 in Phoenix. It was organized by the Phoenix chapters of the Public Relations Society of America and Society of Professional Journalists.  The summit rightfully took place at … Continue reading

Posted in Uncategorized | 1 Comment

Grab some tissues, Google ad tugs at heart strings

Brace yourself, Google’s about to make you cry. Google’s latest commercial for its web browser, Chrome, features Jess, a freshman who is learning to adjust to life on her own in college.  At the beginning of the spot, Google drops subtle … Continue reading

Posted in Uncategorized | Comments Off on Grab some tissues, Google ad tugs at heart strings

From Hero to Zero

Lance  Armstrong, one of the most famous American athletes, has failed. His career as a competitive athlete already in shambles from a doping scandal, Armstrong fell farther from grace. He announced he was stepping down as the chairman of Livestrong, … Continue reading

Posted in Prime PR | Comments Off on From Hero to Zero

Preserving History & Good Reputations

Phoenix has been in the national news on the historic preservation front. The Suns planned to knock down and excavate the Madison Hotel and the Hotel St. James in downtown Phoenix and replace them with a VIP parking lot. Many … Continue reading

Posted in Spark Communication | Tagged , , | Comments Off on Preserving History & Good Reputations

KitchenAid: Recipe for Social Media Disaster

KitchenAid is the latest, but likely not the last, in the string of companies learning the downside of social media when a wrong tweet is sent. During the first presidential debate, the appliance seller sent this tweet from their official account: … Continue reading

Posted in Uncategorized | Comments Off on KitchenAid: Recipe for Social Media Disaster